Pay for what gets made
Looking is free. Audits, previews, results, suggestions, reports and your monthly email calendar plan never cost anything. Credits are spent when an agent builds something.
Plans
- 100 free credits to start, good for 30 days
- Audits and previews always free
- Plan credits never expire
Free
Try Tilly on your store
$0/month
100 credits, once, good for 30 days
- Full brand audit and customer personas
- Try any agent: an email flow is 30 credits
- 1 store
Sales Starter
One store, every agent
$79/month
500 credits every month
- All eight agents: email, ads, SEO, store pages, tests and reports
- 1 store
- Plan credits never expire
- Nothing publishes until you approve it
Revenue Engine
Up to 3 stores
$179/month
2,000 credits every month
- Everything in Sales Starter
- Up to 3 stores
- Experiments on autopilot
- Plan credits never expire
Growth Machine
For teams with clients
$399/month
6,000 credits every month, shared across clients
- Everything in Revenue Engine
- Unlimited client workspaces
- White-label reports
- Plan credits never expire
Prices in US dollars · Paid plans are billed monthly · Change or cancel any time in Settings
What things cost
| Credits | |
|---|---|
| Brand audit, first run | Free |
| Brand audit, re-run | 20 |
| Email flow | 30 |
| Email campaign | 10 |
| Email calendar plan, suggestions and swaps | Free |
| Build the whole month | 8 per email |
| Blog post | 15, plus 5 per picture |
| Meta ad batch (4 image ads, 2 video briefs) | 10, plus 5 per ad image |
| CRO audit | 20 |
| Product description or title, written up and ready to apply | 3 |
| CRO fix: Tilly writes the fix for one issue, ready to apply | 10 |
| Marking a fix done | Free |
| A/B test | 10 |
| Previews, results, suggestions, reports | Free |
Credit packs
Need more than your plan gives? Buy a pack any time from Settings. Pack credits join the same balance and never expire.
| Price | Works out to | |
|---|---|---|
| 200 credits | $29 | $0.15 a credit |
| 500 credits | $59 | $0.12 a credit |
| 1,000 credits | $109 | $0.11 a credit |
How credits work
- Credits are held when a build starts and only spent when it finishes. If a build fails, they come back.
- Drafts an agent makes on its own are only charged when you approve them.
- Plan credits never expire. Free and bonus credits do: the 100 free credits last 30 days.
- Top up any time.
For agencies
Growth Machine, for agencies and several stores: one workspace for every client store, pooled credits, and reports with your branding. See Tilly for agencies.
Questions people ask
What can I do with 100 free credits?
Run the full brand audit, build a complete welcome flow and preview it, and still have room for a blog post and a set of ads.
Can I publish on the free plan?
Building and previewing are free. Publishing to Klaviyo, Shopify, Meta and Google Ads needs a paid plan.
Do unused credits roll over?
Plan credits do. Every paid invoice adds to your balance rather than resetting it, so a quiet month is not a lost one. The free credits are the exception: they last 30 days.
What happens if I run out?
Nothing stops. The build button changes to 'Add credits to build this', and you can top up or upgrade.
See this on your own store
Paste your store URL. The first pass takes about a minute and needs no account. Save a card (nothing is charged) and Tilly reads the whole store and works out who buys from you.