Free Shopify Store Audit

The audit reads your store the way a new visitor would, from the public pages. The first pass asks for nothing: it reads your home page and up to 7 more pages, opens up to 30 product pages, and shows each check as it runs, most serious problem first.

The full audit goes further. It reads the rest of the store, including collections, the about, FAQ and policy pages, the blog and what customers have written in reviews, and builds two things before it scores anything: your customer personas and a brand profile of how you write and look. Every finding after that is tied back to one of those customers, because the right fix depends on who you sell to.

With nothing asked of you, it looks at:

• Website health: page titles, meta descriptions, headings, structured data, and whether a page can be read without running scripts.
• Speed: how fast your pages load, from real visitors where that data exists.
• Spam patterns: whether your site has the kind of near-identical pages Google's spam policies warn about.
• Your catalogue: up to 30 products checked for a title, a description of more than 50 words, image alt text and product structured data.
• Google visibility: where your store shows up for up to 5 searches a buyer of what you sell would make.
• AI visibility: whether AI assistants mention your store when asked up to 3 buying questions.
• What it costs you: an estimate of the sales the problems lose, with every number behind it shown.

Most carts are left before anyone pays: Baymard Institute calculates an average cart abandonment rate of 70.22% across 50 studies. So once the audit knows who buys from you, it looks hard at what happens between add to cart and checkout, and at where trust signals are missing. How to reduce cart abandonment covers the fixes step by step.

The right fix depends on who you sell to. A cautious first-time buyer needs proof and easy returns. A gift buyer needs delivery dates. The audit finds your customers first, so every finding points back to one of them.

Products that answer real questions plainly are also what AI assistants can recommend: see how to get your products recommended by ChatGPT.

Four things, so you finish with something you can read and use rather than a list of problems:

A score out of 100, broken down by email, SEO, ads, conversion and brand, with the three findings that matter most. Your customer personas: four to six groups of people who buy from you, what worries them and the words they use, each worry linked to the reviews behind it (how personas work). A 30-day plan, in order of effort and impact. And a drafted welcome flow written for your main persona, that you can read before deciding anything (what a good welcome flow looks like).

The full audit runs once you create an account and save a card. The card is saved, not charged, and nothing is billed until you choose to.

The full method, and how a connected audit differs from a public one, is on the Shopify brand audit page. What plans cost is on pricing.

Say a candle shop has 40 products and 9 of them have a two-line description. The first pass reports "9 products have almost no description", lists some of them, and says why it matters: a buyer who cannot hold the candle needs its size, burn time and scent notes in words. The fix is specific to those products, not a general tip. This is an illustration, not a real store.

To check one description against the same questions, paste it into the product description grader.

• Starting with fixes before knowing who buys. A change that helps one kind of buyer can put off another.
• Checking on a desktop only. Most people browse on a phone, and a page that looks fine on a laptop can bury the price or the button.
• Treating every finding as equal. Fix what stops people buying before you polish what they barely see.
• Auditing once. Stores change weekly: new products, new apps, new theme sections. Run it again after big changes.

The audit is round one of the loop. If you carry on, Tilly writes the fixes and the first emails for you to approve, publishes what you approve, plans tests on the weakest piece, and suggests the next round from what won. See what the CRO agent writes.

It only sees what is public. It cannot read your Shopify orders, your email platform results or your ad account, so from public pages alone it cannot tell you which flow earns the most or which ad converts. Connecting your store and tools adds those. It cannot audit a store that is still password protected, and it changes nothing on your store: it reads, the same way any visitor does.