Meta and Google ads made from your brand audit

A batch at a time: four image ads and two video briefs, each a different format.

• Visuals in your brand's palette, using your product images, framed for feed, stories and reels.
• Primary text, headlines and descriptions for each creative.
• The angle for each ad: which persona, which pain point, which proof.
• An audience suggestion based on the persona.
• Your customers' language, in the copy and in the words on the images, written for that market rather than translated.
• Ads from the Inspiration library: pick a style you like from over 1,000 ad ideas, and Tilly makes a new ad in that style with your product and your words, never a copy of the original.

"For the ingredient reader. Angle: show the formula, skip the hype. Proof: full ingredient list, 600 reviews from sensitive skin."

Results are tracked by angle, not only by ad. When close-ups beat lifestyle shots, Tilly makes more close-ups, and the email agent hears about it too.

• Meta's policies, including the personal attributes rule. Copy never tells the viewer what they are ("Struggling with acne?"). It talks about the product instead.
• Your category's rules. Supplements, skincare, pet health and other categories have claim rules. Tilly rewrites anything that crosses them.
• Your own brand rules, like words you never use.

Approved ads go into a new or existing Meta campaign, paused. You turn them on when you are ready. How the Meta side connects is on the Meta Shopify setup page, and the search ad side on the Shopify Google ads page; for the whole picture, see Shopify ads. Results for spend, return on ad spend, click-through and cost per purchase come back to each creative.

For Google, the agent writes a responsive search ad from the same brand profile and places it, paused, in a Google Ads ad group you choose. Sitelinks and callouts come as copy for you to add.

The ads agent shares its brand profile with the email and SEO agents; how the eight agents work together shows the hand-offs.

• It does not spend your ad budget or switch ads on. Every ad, ad set and campaign it creates is paused. Spend starts only when you switch an ad on.
• It does not make video. Video ads come as briefs and scripts for you or your editor to film.
• It does not guarantee Meta's approval. Ads are checked against Meta's policies first, but Meta makes the final call.
• Publishing needs a paid plan. On the Free plan you can build and preview a batch; publishing to Meta or Google Ads starts on the Sales Starter plan. See pricing.